Case Studies

The Yelpification of Enterprise Tech

IT Central Station hosted a panel of marketing leaders who leverage customer reviews to build awareness and generate leads. The panel of enterprise tech marketing executives will share their tips and advice for utilizing product reviews, peer content, and professional social communities to achieve marketing success.

The panelists included:

Wendy Perilli
Senior Director of Global Integrated Programs at ServiceNow
May Petry
Vice President of Digital Marketing at HPE
Anand Akela
Director of Product Marketing at AppDynamics
Paula Daley
Director of Product Marketing at CA Technologies