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Don’t Miss the Boat on Product Reviews

5 Reasons Customer Reviews Are Essential to Your Marketing Strategy

Product reviews, peer content, and professional social communities are rapidly taking over the $3 trillion enterprise technology industry.  Here at IT Central Station, we’re leading the way with our crowd-sourced platform that allows real users to share their opinions about tech products.

IT Central Station currently has over 140,000 users, discussing and reviewing all the major enterprise technology solutions.

Research from Forrester, Gartner, IDC, LinkedIn, and Google all validate the greater importance that tech buyers place on peer experiences and product ratings than on any other type of content.

Our latest infographic illustrates this, visualizing the data that make customer reviews at IT Central Station essential to any enterprise technology company’s marketing strategy.


The Yelpification of Enterprise Tech: 5 Reasons Customer Reviews Are Essential to Your Marketing Strategy

Download our infographic in PDF format.


Interested in learning more?  Learn how leading marketers at HPE, VMware, Salesforce, Oracle, and IBM use peer reviews by visiting, or contact me at

Russell Rothstein

Russell Rothstein

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