Webinar: Peer Reviews: Cutting Through the Noise in Cybersecurity Marketing
HomeWebinar: Peer Reviews: Cutting Through the Noise in Cybersecurity Marketing
Technology buyers are increasingly researching products online, creating a product shortlist before they even start talking to vendors. Peer reviews play a big role in this process, so how can marketers use peer reviews to influence prospects in key stages of the buyer’s journey?
In this webinar, IT Central Station’s Russell Rothstein and Awake Security’s Rudolph Araujo discuss how to leverage peer reviews for demand gen, competitive insights and buyer intent data.