Why is it challenging to find high quality, trusted information on enterprise tech solutions?
Too much marketing
Lack of truly independent,
Information is too general
Too time consuming to figure out
if source is reliable, trustworthy
Peer content is what they want.
What content do you rely on most when in the purchasing process for enterprise tech solutions?
Product reviews and opinions
ROI tool, calculator or other
Third party market research
Source: IDG 2016 Customer Engagement Study
Thought Leadership Document
We create a 6-8 page, professionally designed, thought leadership document
on the topic of your choice that includes:
- Subject matter expert content about your market
- Insights from user reviews and discussions on IT Central Station
- Compelling narrative of your solutions and its benefits