Increasing buyer influence with your user feedback

Social Threading

IT Central Station’s Social Threading program amplifies your most compelling user reviews across the web, targeting competitive conversations and influencing potential buyers across a range of social channels. To achieve maximum buyer influence, the Social Threading program takes on a dual approach:

IT Central Station’s Social Threading program combines the short-term benefits of organic social media outreach with the long-term benefits of participating in these strategic conversations to align with your overall marketing goals.

Coverage Includes


  1. We influence your potential customers with your strongest user reviews at a critical stage of their buying journey.
  2. IT Central Station’s vendor-neutral, unbiased opinions of your users stand out and validate your marketing objectives in arenas where other vendor marketers fall short.
  3. Social Threading’s dual approach increases both short-term & long-term traffic.
  4. Amplifying your user reviews contributes to your overall brand awareness & brand reputation efforts.

The concept of generated content can be slippery to grasp, primarily because it may be considered outside the central purpose of CSS.

We wanted to be the trendsetters in generating thought leadership rather than talking at our customers. IT Central Station enables us to do that.

Joe Marzulla
Hewlett-Packard Enterprise
Global Campaign Manager, HPENetworking