Heading to Oracle OpenWorld this month?
Our co-founder and CEO, Russell Rothstein, will be presenting on the panel “Engaging Customer Communities for Insights to Drive Marketing Tech Procurement.”
The session will take place in the CX Marketing track at Oracle OpenWorld on Tuesday September 30 at 12pm PT in the Moscone Center in San Francisco.
Speakers in the session include:
- Roland Smart, VP of Social & Community Marketing (panel moderator)
- Andrea Ward, VP Marketing Oracle/Eloqua
- Russell Rothstein, CEO of IT Central Station
With the rapid adoption of SaaS and cloud technologies, marketing practitioners are increasingly being asked to inform procurement processes. The market is cluttered, but some of the best sources of insights come from your peers and the ability to connect with your peers through managed customer communities. In many cases, these insights can lead to a “try before you buy” opportunity that would otherwise never have been made available. The session will empower marketing leaders to tap the knowledge of front-line employees and peers to make smart procurement decisions.
We hope you’ll join us for this great event!