How do you assess the impact of reviews? Is missing review content critical to your content marketing strategy? And how do you budget for it in 2016?
We’ll share with you our experiences with companies such as HP, Oracle, Salesforce, and VMware that have added customer reviews as a key component in their marketing plans.
Your host will be Thomas K. Cheriyan, VP at IT Central Station and Gartner alumni who will share and present research from Gartner and Forrester regarding the current impact peer reviews have with enterprise tech decision makers and how peer reviews will impact sales and marketing initiatives in 2016 and beyond.
Register for the event here.