The headline sounds ironic, but it comes from a presentation given by Gartner entitled “By 2017 the CMO will Spend More on IT Than the CIO.” I thought the topic was interesting so I checked it out.
The presentation was given by Gartner VP Laura McLellan and the premise is that “Marketing is purchasing significant marketing-related technology and services from their own capital and expense budgets – both outside the control of the internal IT organization and in conjunction with them.” Made sense to me.
What I found most fascinating in the presentation is slide 23 of the presentation (see below) which includes the findings of a survey of the most important sources of influence for purchasing marketing technology solutions. Industry analyst firms such as Gartner, Forrester and IDC came in second, followed by agencies and consultants. Coming in next was “online communities”, which include LinkedIn groups, message boards and industry portals that tend to be cluttered with vendors and others trying to promote themselves or their products.
So what was ranked #1? The #1 most important source for product recommendations is recommendations from peers. No surprises here! We founded IT Central Station to enable technology professionals such as yourself to easily and privately research and share technology product recommendations with your peers. We built our platform to enable you to easily tap into a network of other real users, in a private and secure manner.
f you want a copy of the slides, send me an email and I’ll be happy to send them to you.
–Russell Rothstein, Founder and CEO, IT Central Station