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Forrester Insights on B2B Social Media

Forrester’s Zachary Reiss-Davis has been writing noteworthy social media insights for IT Infrastructure CIOs, CEO’s, and Decision-Making VPs to consider.

Most would agree that we all have unique, organic experiences of social media—personally and professionally.

We don’t want to over indulge though, or do we?

Social Media

Zack’s find . . . “For business purposes, the No. 1 and No. 2 communities aren’t specific public social networks but “niche” communities focused on specific objectives. For example, business technology buyers might visit IT Central Station or Spiceworks to learn more about multiple competing technologies at once; alternatively, they might visit a community managed by a single brand, such as the Cisco Communities or SAP Community Network (SCN. . .

For B2B Social Media, we want to know when to engage and how—we desire to tag the emerging “beat” or sustainable cusp of importancethis grabs our attention.

In Zach’s research, we’re finding more and more that peers rely on other peers for vendor solution feedback a lot more than they used to and value it more than some analyst reports.

We’re here precisely for that!  Peers communicating with other peers about enterprise vendor solutions and no sales and marketing spins.

So on the social media side, strike a balance but do indulge in becoming a peer leader in your field by following Vendors, Solutions, and Products @ IT Central Station.

Follow Products IT Central Station

You can follow products, write reviews, and analyze what others in IT Infrastructure planning have done to make great decisions—what will you do next to add value to your IT Enterprise or your organization’s Strategic Plan?

Julia Frohwein

Julia Frohwein

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