Remember the 80’s song from the Pet Shop Boys?
Ok, even if you don’t, it was a big hit and LinkedIn and other community sites like IT Central Station are now becoming a big hit for finding what works and doesn’t work for enterprise-level solutions.[A bit of a stretch with the shopping song but might get us in the mood.]
Check out this post from Julie Bort in the Business Insider IT Pros Are Using LinkedIn In A Surprising Way: To Shop For Enterprise Tech.
A quick summary here is that IT pros now use social media to vet and verify what they hear from vendors because of the following reasons: Trust, Relevance, Efficiency, and Access—the key drivers pointed out in a Forrester study that Julie highlights in her article.
IT Central Station conveniently provides you with LinkedIn Insider access to do your “shopping.” Well—let’s be clear—you need to get involved in the buying revolution here on IT Central Station as the “Yelp for Enterprise Decision Makers” according to the Wall Street Journal.
For example, review the enterprise products and services that you use regularly. You can influence tech buying and become an expert and show that you’re a thought leader in your area of expertise.
Check out the other reviews and comment on them. Do you agree or do you have more insight to help your peers in making a good decision about buying a solution?
Remember that you can just go to IT Central Station—join if you haven’t already—and build your profile.
Every review on IT Central Station has been verified to be an authentic review by a real user. You can count on the Station Master, Russell Rothstein and his team to continue to provide you with the kind of tech-buying community source that will shape the future. Take a look at how it all started here.