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Webinar with Oracle, ServiceNow, NetApp

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IT Central Station hosted a panel of marketing leaders who leverage customer reviews to build awareness and generate leads.

The panel of enterprise tech marketing executives shared their tips and advice for utilizing product reviews, peer content, and professional social communities to achieve marketing success.

 

The panelists included:

Wendy Perilli
Senior Director of Global Integrated Programs at ServiceNow

Roland Smart
VP of Social and Community Marketing at Oracle

Emily Miller
Senior Director of Brand and Audience Marketing at NetApp

Russell Rothstein
Founder and CEO of IT Central Station

Tech buyers complete two-thirds of the buying process before engaging with a sales representative.
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