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Cybersecurity Software Company – Lead Generation

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CHALLENGE

A software company was looking for high-quality leads from enterprise tech buyers who were actively researching IT Security solutions for their organizations.

 

SOLUTION

340 global IT Security leads were delivered daily and directly into the company's CRM over a year-long program. This company auto-scored all leads from IT Central Station as high, ensuring that their team followed up with every lead within 24 hours. Their SDR team also received every lead with a note explaining the added value of IT Central Station leads.

By The Numbers
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$2.2M

Pipeline

$990K

Closed Won

12%

Conversion to Opportunity

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In Their Words
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"This is now our 3rd consecutive lead gen program with IT Central Station and overall we're very happy with how its running. We like the job titles and companies of the leads that are coming through - they are the right kind of people."


Global Campaign Manager
at a Security Software Company with 400+ employees