Let’s face it - buyers don’t believe what marketers say about their own products. When buyers are researching products, they trust their peers. So what’s a marketer to do? Join our webinar where Elizabeth Blackman (VP Marketing at Worksoft), Gael Schmid (Sr. Manager, Digital Marketing EMEA at Commvault), and Jeff Yeger (Sr. Director of Customer Success at IT Central Station) will discuss how the modern marketer should relate to buyers.