IT Central Station is the leading product review site for enterprise technology buyers. It is a high quality, trusted site in which reviews are written by real users. Our triple-authentication process using LinkedIn profiles, community policing, and human oversight ensure 100% authentic reviews. A premium subscription on IT Central Station is an essential element of a vendor’s marketing.
The tech buying process has changed dramatically, with technology buyers now researching products over the web much more, and creating a vendor short list before they even start talking to vendors. According to Forrester, “Tech buyers are using online resources to complete nearly 70% of their buying journey before they ever engage with a sales resource.”
IT Central Station enables vendors to get involved in, and influence, this new social buying process – early on in the game!
While eating hummus and kebab in the Hell's Kitchen section of New York City, Russell Rothstein and Naftali Marcus discussed what became the beginning of IT Central Station. The burning question on their minds was - Isn't there a better way for enterprise professionals to determine which technology solutions to buy?
Along with other industry professionals, Russell and Naftali teamed up to build a crowdsourced knowledge platform that helps technology decision makers around the world to better connect with peers and other independent experts.