Our list of 17 B2B tech marketing influencers handpicks industry pioneers of 2017. These influencers specialize in areas such as revenue-building strategies, community-building, customer advocacy and engagement, content strategy initiatives, and product marketing.
Lynn Vojvodich is the Executive Vice President and Chief Marketing Officer at Salesforce, where she has developed and led growth and innovation strategies for more than 20 years, primarily in the enterprise software industry.
In her current role as CMO, Lynn leads the global marketing organization and is responsible for driving market leadership, global awareness, demand generation, strategic events and communications for salesforce.com.
Roland Smart is the VP of Social & Community Marketing at Oracle, where he oversees Oracle’s user communities and advocacy program and manages acquired marketing technologies (e.g. Compendium) for the Corporate Marketing group.
Examples of Roland’s work include The Agile Marketer: Turning Customer Experience Into Your Competitive Advantage, as well as publications on rolandsmart.com, Forbes.com, iMedia and other publications. Roland speaks at industry events such as the ad:tech, The Social Media Optimization Conference, Modern Marketing Experience, Oracle OpenWorld, and SXSW.
Richard Millington is the Founder & Managing Director of FeverBee Limited. Founded in 2007, FeverBee is a team of “community veterans” consultants who have developed a training course, and published the most popular community-building book, Buzzing Communities, which is “widely cited as introducing best practices into developing successful online communities.”
Since 2004, Richard has “helped to develop over 150+ successful communities, including those for Google, The World Bank, Oracle, Amazon, Autodesk, Lego, The United Nations, Novartis, and many more.”
Ardath Albee is the CEO and B2B marketing strategist for her consulting firm, Marketing Interactions, Inc. Ardath’s modus-operandi is to help her clients “create persona-driven, digital content marketing strategy with compelling content platforms that contribute to downstream revenues.”
Examples of her work include eMarketing Strategies for the Complex Sale, and Digital Relevance: Developing Marketing Content and Strategies that Drive Results.
Carter Lusher is an analyst relations (AR) professional at Informatica, where his main focus is driving top-line revenue growth. Carter is also a co-founder, Chief Research Officer, and Master Strategist at SageCircle.
Carter earned the “Analyst of the Year” honors twice during his seven-year tenure with the Gartner Group. At Gartner, Carter developed services for support strategies, where he “concentrated on all aspects of delivering customer service and technical support for both outside customers and internal end users.”
Sam Whitmore is the founder and editor of Sam Whitmore’s Media Survey, where he provides tech media analysis and consulting to tech PR pros and media buyers.
Recent examples of Sam’s work include Inc.com’s Inc. Wants Contributors and Invests in Them, The Next Web’s “Contributed Content Challenges at the Next Web”, “Contributed Content: Copy Tips”, Media Survey’s “Contributed Content Gatekeepers: The Directory”.
Emily Miller is Senior Director of Brand & Audience Marketing at NetApp, where she directs integrated marketing campaigns and programs “built upon a centralized content model.”
Examples of Emily’s marketing campaigns and programs include Brand Strategy & Research, Integrated Marketing Programs, Account Based Marketing, Content Development & Distribution, and Creative.
Lawrence Hecht is an Analyst, Research Director and Infomediary at Lawrence Hecht Consulting, where he produces research reports about IT markets.
In 1999, Lawrence created the Internet Public Policy Network (IPPN), a network of subject-matter experts that provided customer research, white papers, and advice about technology-related public policy issues.
Lawrence’s most recent work includes “voice of the customer” surveys for the 451 Research and TheInfoPro, which address enterprise IT B2B markets such as Cloud Computing, Data Analytics and Information Security.
David Wilfrid is the Senior Manager of Customer Advocacy at QuickBase, an app development platform whose value proposition is to “unify IT and business to quickly and easily build and maintain scalable productivity apps.”
At QuickBase, Davin drives “strategic initiatives through customer engagement, customer success, sales, marketing, and product development.”
Recent examples of Davin’s publications include How to Develop The User-Generated Content (UGC) Your Brand Desperately Needs, among others.
Ann Lewnes is the Executive Vice President and Chief Marketing Officer at Adobe.
At Adobe, Ann is described as having led the marketing organization’s pioneering to digital, as she enabled them to deploy a “comprehensive set of digital marketing solutions, establishing an insight-driven culture, and setting a template for marketing’s strategic impact on business.”
Ann currently serves on the boards of Mattel and the Ad Council. In 2015, Ad Age named Ann to The Creativity 50, a list honoring the most creative people of the year.
Bill Lee is the Founder of the Center for Customer Engagement, a “community of top-tier corporations” built around customer advocacy and engagement. The Center for Customer Engagement’s clients include: Microsoft, Amazon Web Services, Salesforce.com, CA Technologies, and more.
Bill’s book The Hidden Wealth of Customers, published by Harvard Business Press, was called “one of the most insightful business books I’ve read this year” by Forbes Online’s Dorie Clark. His annual Summit on Customer Engagement is the longest running, most respected educational conference in the world in the field.
Scott Brinker is the Co-founder & Chief Technology Officer at ion interactive, an interactive content platform that “provides the scalable foundation to grow from one interactive experience to one thousand interactive experiences.”
At ion, Scott oversees product development and technical operations, where he also specializes in helping marketers “implement innovative post-click marketing.”
Scott also runs the Chief Marketing Technologist Blog, which “covers the intersection of marketing and technology” and boasts an audience of 40,000 readers, mostly mid-to-senior level marketers, and marketing technology experts.
Mark is also the program chair of the MarTech conference series, an international conference series for “senior-level, hybrid professionals who are both marketing- and tech-savvy: marketing technologists, creative technologists, growth hackers, data scientists, and digital strategists.”
Wendy Perilli is VP Corporate and Digital Marketing at Druva Software, a cloud data protection and information management solution.
Previously, Wendy worked as the Senior Director of Global Campaigns and Americas Marketing at ServiceNow, where she onboarded and led a marketing team who delivered 134% of the pipeline number across nine campaigns worldwide.
Wendy has also served in various executive positions across corporate, channel, product and demand generation marketing at HPE Enterprise, OpTier, VMware, and Mercury.
Jack Marshall is a Marketing & Media Reporter at The Wall Street Journal. Jack was previously a staff writer for Digiday and a reporter for ClickZ.
Some of Jack’s latest Wall Street Journal stories include: Ad Blockers Say They Won’t Be Replaced By Google Chrome Ad Filter, Google Will Help Publishers Prepare for a Chrome Adblocker Coming Next Year, and Facebook Tool Handles Media Companies’ Video Ad Sales.
Yuval Dvir is Head of EMEA Online Partnerships at Google Cloud. Yuval has been at Google since 2014, where he served as Head of Strategy, Change & Product Operations, Ads.
Since January 2016, in his role as Head of EMEA Online Partnerships, Yuval has been helping “organizations change and transform by adopting a lean, agile and modern way of working, powered by Google’s Cloud and App infrastructure.”
Yuval previously worked as Director of Business Transformation at Microsoft, and as Senior Manager of Product Strategy & Operations at Skype.
Robert Rose is the Chief Content Adviser for the Content Marketing Institute.
Over the last five years alone, Robert has worked with more than 500 companies, including 15 of the Fortune 100. He’s provided marketing advice and counsel for global brands such as Capital One, Dell, Hewlett-Packard, Microsoft, Thomson Reuters, and others.
Robert’s most recent book, co-authored with Joe Pulizzi, Experiences: The Seventh Era of Marketing has been called a “treatise, and a call to arms for marketers to lead business innovation in the 21st century.”
Mark Organ is the CEO at Influitive, where he helps “companies mobilize their advocates to produce massive increases in referral leads, reference calls, social media participation and more.”
Previously the founding CEO of Eloqua the “world leader in marketing automation software which was acquired by Oracle for $871M, Mark has helped over a dozen companies “successfully go to market in asymmetrical or disruptive ways.”
If you’re interested in B2B tech marketing, follow IT Central Station CEO @RussRothsteinIT and IT Central Station’s Twitter feed @ITCenSta for up-to-date news and user reviews.
Looking forward to connecting!
Did we leave anybody out?
Tweet us @ITCenSta to let us know if you think we missed a B2B tech marketing influencer.
- ‘What is IT Central Station?’ — Learn about us here.
- What B2B Enterprise Tech Marketers Can Learn from Sean Ellis’s “Hacking Growth” — Read our post.
- How to Leverage Social Media to Amplify Your B2B User Reviews — Read our post.